Fixing the Conde Nast business model

Peter Kafka has a great piece on Conde Nast, specifically how this once dominant publishing enterprise now struggles and what this means for incoming editor Roger Lynch.

“The magazine industry is in decline because the magazine industry’s core product — packaging stories and ads and presenting them together in a discrete bundle — is in decline, for an obvious reason: Readers and advertisers are more interested in spending their time and money in other ways.”

This post is an anthropological addendum to Kafka’s original. It attempts to answer…

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Grant McCracken

I'm an anthropologist & author of Chief Culture Officer. You can reach me at grant27@gmail.com.